English / word
personalization
noun C1MEANING IN ENGLISH
The action of designing or tailoring something to meet someone’s individual requirements.
In context
01
Personalization in marketing improves customer engagement.
02
Online stores use personalization to improve customer experience.
Synonyms
customization,tailoring,individualization
Antonyms
standardization,generalization,mass production
Collocations
degree of personalization,personalization features,product personalization