English / idiom
hard sell
MEANING IN ENGLISH
An aggressive, forceful approach to persuasion; or an idea/treatment that is very tough to convince someone to accept.
In context
01
Convincing the stubborn patient to undergo knee replacement surgery was an uphill hard sell for the doctor.
02
Patients dislike visiting wellness clinics that use a hard sell approach to peddle unproven dietary supplements.
Synonyms
aggressive pitch,forceful persuasion,high-pressure tactic
Antonyms
soft sell,gentle suggestion,subtle persuasion
Collocations
give a hard sell,prove a hard sell,resort to the hard sell