English / idiom
Flavor of the Month
MEANING IN ENGLISH
A trend, individual, or concept that enjoys intense but brief popularity before fading away
In context
01
Prudent executives build sustainable value rather than wasting capital on every marketing flavor of the month.
02
He was the tech sector's flavor of the month until his unvetted business model collapsed under scrutiny.
Synonyms
passing fad,short-lived trend,flash in the pan
Antonyms
enduring classic,permanent fixture,timeless staple
Collocations
chase the flavor of the month,merely the flavor of the month,become the flavor of the month