English / word
differentiation
noun C1MEANING IN ENGLISH
The action or process of distinguishing between things; making a product or brand distinct from competitors.; the action or process of differentiating or distinguishing between things
The action or process of differentiating or distinguishing between things.
The action or process of differentiating or distinguishing between two or more things or people.
In context
01
Differentiation from competitors can create a unique market position.
02
Strong differentiation sets brands apart from competitors.
Synonyms
distinction,contrast,separation
Antonyms
similarity,uniformity,standardization
Collocations
product differentiation,market differentiation,brand differentiation