English / phrasal verb
Cash in on
MEANING IN ENGLISH
To exploit an existing situation, trend, or reputation for personal or commercial gain.
In context
01
Certain merchants attempted to cash in on the traditional festival by doubling the prices of handmade souvenirs.
02
He refused to cash in on his great-grandfather's revered name, preferring to earn respect on his own merit.
Synonyms
Exploit,capitalize on,take advantage of
Antonyms
Overlook,squander,forfeit
Collocations
Cash in on popularity,cash in on a trend,cash in on heritage