English / proverb
Build a Better Mousetrap and the World Will Beat a Path to Your Door
MEANING IN ENGLISH
If you invent or produce a truly superior product, consumers will actively seek you out even without aggressive promotion.
In context
01
The startup focused entirely on perfecting its software, proving that if you build a better mousetrap, the world will beat a path to your door.
02
Though marketing remains essential today, creators still believe that if you build a better mousetrap, customers will beat a path to your door.
Synonyms
Superior quality sells itself,Innovation commands demand,Excellence drives organic reach
Antonyms
Rely on artificial hype,Market substandard goods
Collocations
philosophy of building a better mousetrap,believe in building a better mousetrap,adage build a better mousetrap