English / phrase
Back to the drawing board
MEANING IN ENGLISH
having to start all over again from the beginning because a previous plan or attempt failed; Needing to devise a completely fresh design, strategy, or plan because an earlier attempt was unsuccessful.
In context
01
When the experimental aerodynamic model failed the wind tunnel test, it was back to the drawing board for the engineers.
02
Our initial marketing campaign produced zero qualified leads, forcing us back to the drawing board.
Synonyms
Start from scratch,start over,return to square one
Antonyms
Finalize,bring to completion,wrap up
Collocations
Go back to the drawing board,send back to the drawing board,head back to the drawing board